Discuss the Interactive TV Box in the Applefritter Forum: Other Apple Computers.
"With the Apple Interactive Televion Box (Apple Interactive TV Box) and the services of an interactive service provider, your TV is no longer something to just 'watch.' Now, you can take control of your TV set, using it in many exciting new ways."
"The interactive video service is controlled by your interactive service provider. See the service provider's instructions for information."
These quotes are from Apple Interactive Television Box: Setting up and using the equipment, which I recommend reading. Another interesting document is The set-top box for interactive services by BT Laboratories.
The Set Top Box is based on the LC 475.
The Patent sticker on the bottom of the case. This appears on both boxes.
The Flash ROM out of the earliear Interactive Television Box.
The Mask ROM out of the later Interactive Television Box, indicating that the project was completed and just about to go to production. The TV Box was apparently killed at the last moment.