This last weekend I noticed a new ad campaign for the Apple PowerBook. It involved the use of all kinds of stickers and such on these machines. The rainbow Apple Computer logo got snuck into the mix more than once. It's probably just an ad campaign that doesn't mean anything.
But it would be nice to think that someone at Apple was having second thoughts about the current model of getting and keeping customers. I think it would be lovely if they considered reintroducing a house made software suite of integrated consumer level office software once again (ala AppleWorks with DB, SS, & WP). I think there's opportunity with the next wave of 4k consumer video to develop new removable media (optical disks), and to return that option to the Apple Brand. I think we will see more and more data breaches, and that a fully "cloud" based system of storage will result in big troubles down the line. There's always room for improvement.
As far as optical drives are concerned, they're dead to Apple. Blu-ray is a fantastic optical format in technical terms, but they're still single-use plastic discs, and the slots in the cases of Macs to stick them in ruin Jony Ive's design philosophy. (I'm only partly being sarcastic.)
Apple does have a bit of a suite for office software, called Pages, Numbers and Keynote. If you need a database, you can buy a copy of FileMaker (which Apple also owns but seems to barely be keeping on life support).
Every once in a while Apple acknowledges some of the products that it used to make, and every time they do it surprises me.
I wonder if that is done to pluck at the warm-fuzzy memories, as part of brand identity?