This last weekend I noticed a new ad campaign for the Apple PowerBook. It involved the use of all kinds of stickers and such on these machines. The rainbow Apple Computer logo got snuck into the mix more than once. It's probably just an ad campaign that doesn't mean anything.
But it would be nice to think that someone at Apple was having second thoughts about the current model of getting and keeping customers. I think it would be lovely if they considered reintroducing a house made software suite of integrated consumer level office software once again (ala AppleWorks with DB, SS, & WP). I think there's opportunity with the next wave of 4k consumer video to develop new removable media (optical disks), and to return that option to the Apple Brand. I think we will see more and more data breaches, and that a fully "cloud" based system of storage will result in big troubles down the line. There's always room for improvement.