Becuase a sub-company of Tulip N.V. is making a premium "lifestyle" laptop that is uncannily related to it. Check out the Ego. If it could run OSX86 I'd probably be happy with one. Heck, it'll probably run Linux or a BSD, so I'd be happy with it anyway. I can't think of much else that a modern Apple clamshell design might look like. Ego is a fiarly new company andd it seems that they latched onto the general idea of the Apple design and brought it into the current trends. I like the swappable skins and the DVD/CD player that can function independently of the laptop.
If I hadn't been following a link to Tulip about their bad attitude regarding their ownership of the Commodore mark and rights and people even using the term, I'd be even more impressed with the machine.