Not so much rumormongering as it is "bad news":
Documents (PDF) unsealed in Californian state court shows that Apple failed to comply with the state laws when they legally pressed AppleInsider and PowerPage to reveal their sources. In March of this year a judge ruled that the websites will have to cough up the names of their confidential sources in response to lawsuits filed by Apple over product leaks.
Apple argued, in part, that the defendants violated the Uniform Trade Secrets Act (USTA), through the "acquisition of a trade secret of another person who knows or has reason to know that the the trade secret was acquired by improper means." However, Apple looks to have jumped the gun, and gone straight for the jugular without checking in on their own employees. According to Californian law, Apple could only subpoena the journalists in question after having conducted a thorough in-house investigation.
"The First Amendment requires that compelled disclosure from journalists be a last resort," said EFF Staff Attorney Kurt Opsahl. "Apple must first investigate its own house before seeking to disturb the freedom of the press."
It appears that Apple has adopted a shoot-first, ask questions later approach to dealing with rumors sites. The company took no depositions, required no oaths from its employees, and failed to subpoena anyone related to the company or the development of the device in question.