It was just a promotional sheet that was sent to dealers so there might be a ton of these in people's collections who don't even own an Apple-1.
Corey, I seem to remember the last original Apple I manual sold for around that same price about a year ago. Why do you think this went so high? Did it come with a photo of the Twiggy drives that just sold? lol
A manual makes sense to me. The Apple-1 came with a manual and some surviving boards are missing the docs. I think the last one sold for 5k or more. I know someone looking for 75k for a perfect manual and I had to talk someone I know out of buying it because I thought it was crazy.
This promo sheet never came with the Apple-1. Jobs mailed them to computer stores all over the county.
Be aware of fakes, I think that this one is probably real, but I've done a hi-res reproduction of the front of this flyer. It wasn't very hard to do. The fonts used, are pretty close to couple of modern typefaces and it turns out that the original photo of the motherboard that was used in the flyer still exists. In retrospect, maybe I shouldn't have published it, but at that time I was having a lot of fun finding modern typefaces that matched old fonts used in vintage computer literature.
The typography would be the giveaway. Back in the 70s the copy for this flyer was very likely produced on a phototypesetter. Final camera-ready copy would have been produced on a pasteup board before being photolitho'd for offset printing.
Trying to do the same thing, with a digitzed typeface, will almost certainly result in differences ranging from kerning, to minor differences in the analog typeface itself (which could even have variants depending on the type foundry) versus the digital face.
Any cheapo fakes nowadays will be busted by examining the laser print (also itself a giveaway) for the yellow tracking dots.
(meanwhile, rubes will continue to be rubes, and get duped into buying fakes.... hum-ho)
I'm not saying that they couldn't be told apart, but I think an offset printed copy would be extremely difficult to tell apart from an original without doing a side by side comparison. The typeface in this instance is a digital version of the original font that was used, so differences would be minor. Most of the popular fonts from the pre-digital days have been brought forward, and usually you can find a pretty faithful version of these old fonts in digital form. Kerning configuration on modern professional level page layout programs is very flexible and in this instance I was able to come pretty close to the original. That said, there are other differences between the original and my reproduction, which if I had the time or desire, could have been addressed.
I'm not saying that they couldn't be told apart, but I think an offset printed copy would be extremely difficult to tell apart from an original without doing a side by side comparison.l